Real Estate Auctions

AJ Willner Auctions, through a strategic partnership with Newmark Associates Commercial Real Estate, can offer a variety of solutions in liquidating all types of real estate.  Whether by conventional listing or accelerated auction marketing, our professionals can offer a tailored solution to work within your parameters.

Our real estate auctions offer a variety of advantages such as 30 day closings and no contingencies.   However the accelerated auction marketing systems provide maximum results within shortened time parameters. Over the last decade we have successfully closed over 90% of our auction transactions.

AJ Willner Auctions conducts 60 to 70 commercial / industrial auctions a year.  We are able to reach a wide network of end users in a variety of industries. AJ Willner Auctions has built a vast network and developed business relationships with thousands of business professionals in manufacturing, construction, warehousing and the retail sector. 

“We are seeing occasions where our buyers of equipment and inventory
are purchasing property at our real estate auctions.”

-Harry Byrnes, Auctioneer

The principals at AJ Willner Auctions are New Jersey licensed real estate agents and have a strong knowledge of local real estate conditions.  Our experience, knowledge and commitment to our clients ensure the highest quality of service and success.

Should you or your company, require our services, contact AJ Willner Auctions today for a confidential discussion.

Office: (908) 789-9999  |  questions@ajwillner.com

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Commercial Machinery & Equipment Appraisals

We are often asked to appraise machinery, inventory & equipment in a variety of industries.  The professionals at AJ Willner Auctions draw on their decades of experience liquidating business assets.  At the request of commercial lenders, attorneys and other fiduciaries we can meticulously inventory and evaluate assets in accordance with USPAP standards.

On-Site Appraisal Report
An appraisal report is typically utilized for estimating the value of machinery and equipment for lenders, CPAs, attorneys, or business owners. On-site inspection details are included in the appraisal report. This USPAP compliant report expresses value as a single number for each tangible asset valued and the aggregate is reported as a single value encompassing all of the equipment.

Desktop Appraisal Report
A desktop appraisal report is typically used to determine value without the expense of an on-site inspection and detailed analysis of the condition of the machinery or equipment. Pictures and a brief description of the machinery or equipment are sent to us by you and we provide a value based on this information.

Types of Asset Valuations
Once we understand the purpose and function of the appraisal, we can offer one of several different types of asset valuation.  The American Society of Appraisers defines the most common types of valuation below. 

Forced Sale Value
An opinion of the gross amount, expressed in terms of money, that typically could be realized from a properly advertised and conducted public auction, with the seller being compelled to sell with a sense of immediacy on an as-is, where-is basis, as of a specific date.

Orderly Liquidation Value
An opinion of the gross amount, expressed in terms of money, that typically could be realized from a liquidation sale, given a reasonable period of time to find a purchaser (or purchasers), with the seller being compelled to sell on an as-is, where-is basis, as of a specific date.

Liquidation Value In-Place
An opinion of the gross amount, expressed in terms of money that typically could be realized from a properly advertised transaction, with the seller being compelled to sell, as of a specific date, for a failed, non-operating facility, assuming that the entire facility is sold intact.

Should you or your company, require our services, contact AJ Willner Auctions today for a confidential discussion.

Office: (908) 789-9999  |  questions@ajwillner.com

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Inventory Liquidations…your place or ours?

Time Sensitive Business Liquidation Solutions


Situated conveniently just off Route 80, five miles from the George Washington Bridge the AJ Willner Auctions 90,000 square foot, warehouse facility is conducive for hosting regular indoor auction events.  We securely store inventory on behalf of several government agencies and principals of private corporations who require an auction venue.    

Our facility features ample space for both indoor and outdoor storage.  With three loading docks and two drive-in doors we can equally accommodate clients in a variety of industries.  We regularly sell vehicles, construction equipment, inventories and commercial equipment all from this facility.

​Should you or your company, require liquidation services, contact AJ Willner Auctions today for a confidential discussion.

Office: (908) 789-9999  |  questions@ajwillner.com

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Some of the clients we proudly serve...

 

 

CiT  |  Citibank  |  M & T Bank  |  Santander  |  TD Bank 
U.S. Bankruptcy Court  |  U.S. Marshals Service  |  Valley National Bank  |  Wells Fargo

Can we help you find something?

Online Bidding Options

You can attend the live auction or bid online from anywhere!

  1. Participate in our aucitons online on this page!
     
  2. Download our bidding app for Apple or Google smartphones, search for BidWrangler, register and get ready to bid.


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The quick brown fox(1) jumps(2) over the lazy dog.

A.J. Willner Auctions

Commercial Insolvency Auctioneers
P.O. Box 1012, Springfield, NJ  07081
Phone: 908.789.9999  |  Fax: 908.928.9788

A Reputation of Integrity, Efficiency, Results... A.J. Willner Auctions

A.J. Willner & Co., Inc. and Auctions, Inc. merged in 2001 to form A.J. Willner Auctions. Combined, A.J. Willner Auctions gives you New Jersey's oldest, largest, best known and regarded commercial auction firm in the state.

The principals of A.J. Willner Auctions, are members of the National Association of Auctioneers, the New Jersey State Society of Auctioneers, the American Bankruptcy Institute and the Turnaround Management Association, and are on the Approved List of Auctioneers United States Bankruptcy Court, District of New Jersey.

Dispensing of clients' assets, equipment inventories, machinery, possessions and property does not have to be an arduous task. Let A.J. Willner Auctions eliminate the stress and frustration which often accompanies bankruptcy foreclosure, closings and liquidation proceedings.

The A.J. Willner Auctions staff emphasizes empathy for the seller, concern for the client and satisfaction for the buyer. From targeted pre-auction marketing and preparation, through the time of the actual event and post auction proceedings, the staff will provide effective, professional service to all parties.

The A.J. Willner Auctions client roster includes U.S. Bankruptcy Courts, New Jersey and New York Courts, major law firms and banks. When you must convert hard assets into cash in a short period of time, you need A.J. Willner Auctions.


Find out more about our services or 
contact us for help with your auction needs.

Leaders in the Auction Industry

AJ Willner Auctions was founded in 1925, making us the oldest and largest commercial auction firm in New Jersey. We are honored to be the auction firm of choice for the Federal Bankruptcy Court, the US Marshals Service and various commercial lenders. We have decades of experience and are leaders in the industry when it comes to liquidating machinery, equipment and inventory.


Custom Tailored Auction Marketing Campaign

“Research has shown that 90 percent of an auction’s success is based on marketing capabilities of the auctioneer. The real work is done well in advance of the first bid!”

A.J. Willner Auctions conducts a comprehensive pre-auction marketing campaign. Prospective markets are targeted well in advance of the all important auction date to assure a prime audience of ready bidders.

 
Auction Brochure & Targeted Bulk Mailing 

Utilizing several different databases we create a professionally designed color Auction Brochure targeting:  Industry Competitors, Metal Fabrication Facilities, Equipment Dealers & Bidders who have similar auctions over the last several decades.

 
Print Media 

Professionally designed, “Auction Display” ad placements in the business section of The Star Ledger, New York Times and various trade magazines extends our advertising campaign even further.

 
Internet Bidding

AJ Willner Auctions is partnered with a third party on-line bidding platform which allows bidders to participate from anywhere in the world.   With a massive network of global buyers, this on-line platform provides added exposure to the global marketplace, making buyers literally, just a click away.  

 
ajwauctions.com

A Featured Auction listing on the AJ Willner Auctions web site, profiling the auction in the global marketplace, allows perspective bidders to view photos, download the auction catalog, and other auction info.   The auction will be cross-promoted with our other auctions, posted weeks in advance, enticing perspective bidders to attend.

 
Internet Marketing 

Search Engine Optimization - Commonly known as SEO, a practice used by web developers to allow search engines to pinpoint relative content throughout the internet.  In turn, exposing the auction to a massive pool of potential bidders.

Pay Per Click Ads - Multiple auction related advertisements are triggered to appear when relevant keywords are entered into a web browser. 

3rd Party Web Placements - Design and placement of advertising on industry specific, 3rd party websites. 

 
Bulk Email Blasts 

Via targeted email blast, our marketing campaign extends its global reach.  We utilize our proprietary email list of over 13,000 buyers who have “opted-in” for information on upcoming auctions.  Not a “spam” list, these are buyers who have registered on our company’s website.  AJ Willner Auctions conducts over a hundred auctions a year and has a massive email list of motivated buyers to prove it. 

 
 
Customer Service 

A full time staff of auction professionals, at our Lodi, NJ based auction facility, is devoted to assisting perspective bidders with auction related inquires up to and including the day of auction.

 

Physical Preparation

 Once contracted, our team of trained auction personnel will inventory and prep the equipment to be sold. Extra attention is paid in order to display in a fashion conducive to auction.  

Auction bidders bid often on impulse, making auction merchandising an important factor in driving prices. 

 


Auction Day

 Our team will handle everything related to conducting a successful auction.  We will facilitate a pre-auction inspection for perspective bidders to preview the assets.  Auctioneers, Mike Sklar & Harry Byrnes will be at the helm handling the bid calling, while the rest of our team oversees:

Bidder Registration
Roving Security
Auction Bookkeeping
Collection of Deposit Money 
Phone& Internet Bidding
Customer Service & more

 


Removal

Over the days following the auction, our team will collect outstanding balances from the buyers and supervise the removal of the assets from the property, ensuring the utmost care for the condition of the facility.


Final Accounting & Payment

At the conclusion of the auction, our firm will forward the auction sale proceeds together with a complete financial recap to your office.

A.J. Willner Auctions provides auctioneer services for commercial & industrial auctions, bankruptcy liquidations, real estate auctions, and business sales.  We provide onsite auction services throughout New Jersey, New York, and Pennsylvania.

For over 90 years the auctioneers of AJ Willner Auctions have been liquidating commercial assets and personal property.  We routinely work on behalf of the Federal Bankruptcy Court, commercial lenders, creditors and private corporations. We can provide a variety of solutions from traditional on-site auctions, internet based auctions, or orderly liquidation sales.

Contact us today to confidentially discuss how we can custom tailor an auction marketing campaign to achieve maximum results.

Find out more about our auction services > 

West Orange, NJ
Bankruptcy Auction

West Orange, NJ "C" Liquor License

Bankruptcy Auction - The Atrium Country Club


Commercial Kitchen & Catering Equipment
Bankruptcy Auction

Commercial Kitchen & Catering Equipment

Bankruptcy Auction - Complete Contents of the Atrium Country Club & West Orange, NJ "C" Liquor License


Construction Equipment
Bankruptcy Auction

Construction Equipment

Bankruptcy Auction - Late Model Trucks & Construction Equipment


Trucks & Masonry Equipment
Bankruptcy Auction

Trucks & Masonry Equipment

BANKRUPTCY AUCTION - Trucks, Masonry Tools & Support Equipment


SuperLock Rubber Gym Flooring
Private Sale

SuperLock Rubber Gym Flooring

AVAILABLE For Private Sale: 16,477 Sq Ft of SuperLock "SuperMat" Rubber, Interlocking Gym Floor Tiles available for private sale.

(908) 789-9999

    


(908) 789-9999

    


(908) 789-9999

    


(908) 789-9999

    

(908) 789-9999

    


(908) 789-9999

    

(908) 789-9999

    


(908) 789-9999

    

(908) 789-9999

    


(908) 789-9999

    


(908) 789-9999

    

(908) 789-9999