Professional Auction & Liquidation Services for Commercial Assets
A.J. Willner Auctions provides comprehensive auction and liquidation services for commercial and industrial assets nationwide. Our firm operates a purpose-built auction platform designed specifically for business liquidations, insolvency proceedings, and complex asset dispositions—supporting business owners, lenders, attorneys, and fiduciaries at every stage of the process.
For nearly 100 years, we have served bankruptcy trustees, lenders, attorneys, government agencies, and business owners requiring documented results, disciplined execution, and timely monetization. Our process emphasizes valuation integrity, compliance, and market-based outcomes—while leveraging competitive bidding to accelerate liquidity and maximize recovery.
Why A.J. Willner Auctions
Established in 1925 with continuous operation
Extensive experience with court-ordered, lender-directed, and voluntary sales
In-house appraisal, marketing, and auction execution teams
Regional and national buyer reach
Online, webcast, and onsite auction formats tailored to each assignment
We are frequently retained when timelines are compressed, oversight is required, and results must be defensible.
Who We Serve
Bankruptcy Trustees & Legal Professionals
We understand the fiduciary responsibilities associated with court-supervised asset disposition. Our team provides:
Documented valuation support
Transparent, auditable auction processes
Clear marketing and sale timelines
Detailed post-auction accounting and reporting
Our objective is to deliver market-based recoveries while reducing risk and administrative burden.
Business Owners & Corporate Sellers
For owners seeking an orderly wind-down, consolidation, or asset divestment, we provide:
Efficient monetization of surplus or operating assets
Broad buyer exposure beyond traditional sales channels
Defined timelines and structured execution
Minimal operational disruption
Our role is to convert assets into cash quickly and professionally.
Assets & Industries Served
We regularly manage the sale of:
Industrial and manufacturing machinery
CNC, fabrication, and production equipment
Warehouse, logistics, and material handling assets
Vehicles, fleets, trailers, and rolling stock
Retail, restaurant, and hospitality equipment
Inventory, tooling, and surplus assets
Complete business liquidations
Each engagement is evaluated individually to determine the optimal disposition strategy.
Sale Structures & Engagement Models
We offer flexible sale structures based on asset type, market conditions, and client objectives.
Commission-Based Auctions
A transparent process designed to establish true market value through competitive bidding.
Minimum Guarantee / Shared-Risk Structures
Available in select cases to provide recovery thresholds while preserving upside potential.
Cash Purchase & Private Sale Options
Utilized when speed, certainty, or confidentiality is the primary objective.
We recommend the structure that best aligns with fiduciary duties and financial goals.
Auction Formats
Live Onsite Auctions with Webcast Participation
Online Timed Auctions
Auctioneer-Led Online Webcasts
Formats are selected to balance exposure, efficiency, and buyer accessibility.
Our Process
Unlike general auction firms, AJ Willner Auctions operates a purpose-built liquidation process developed specifically for commercial and industrial environments. Our systems address asset control, logistics, buyer qualification, pickup scheduling, and reporting—ensuring efficient execution and defensible outcomes. Every auction follows a documented, end-to-end methodology:
Initial consultation and asset review
Valuation and disposition planning
Strategic buyer targeting and marketing
Inventory, photography, and cataloging
Inspections, registration, and buyer support
Auction execution and sale management
Removal coordination and site access
Final accounting and proceeds disbursement
Clients receive clear communication and reporting at every stage.
Why Auctions Deliver Results
A professionally managed auction:
Establishes market-driven pricing
Expands buyer participation beyond local networks
Accelerates liquidity compared to private sales
Produces transparent and defensible outcomes
Eliminates prolonged negotiations
When executed correctly, auctions are both efficient and accountable.
Experience You Can Rely On
Founded in 1925, A.J. Willner Auctions is among the most established commercial auction firms in the region. Our longevity reflects consistent execution, regulatory awareness, and institutional trust.
We are retained not simply to sell assets—but to manage complex dispositions with professionalism and control.
Schedule a Consultation
Phone: (908) 789-9999
Email: questions@ajwillner.com
