Conveniently situated just off Interstate 287, and just 20 miles west of the George Washington Bridge, the AJ Willner Auctions 20,000 square foot, Auction Liquidation Center securely stores inventory and equipment on behalf of consignors in a variety of industries.  


Complete Business Liquidation Auctions

AJ Willner Auctions provides end-to-end business liquidation services, managing every phase of the process from initial evaluation through final settlement.

Our services include:

  • On-site and off-site business liquidation auctions
  • Equipment, inventory, vehicle, and machinery liquidation
  • Orderly liquidations, forced liquidations, and wind-downs
  • Appraisals and valuation analysis
  • Secure storage and asset staging
  • Professional cataloging, photography, and marketing
  • Online auctions with national and international buyer reach
  • Post-sale reporting and transparent accounting

Whether you are closing, downsizing, restructuring, or repositioning assets, we create a custom liquidation strategy designed to protect value and accelerate results.


Liquidate at Your Location or Ours

We offer flexible logistics to match your operational and financial needs:

On-Site Business Liquidations

Assets are sold directly from your facility, reducing transportation costs and preserving operational continuity where required.

Off-Site Liquidations at Our Secure Facility

Assets can be transported to our secure New Jersey auction facility, allowing for controlled staging, consolidated marketing, and expanded bidder participation.  Our team handles all coordination, including labor, removal, transportation, and storage.


Industries We Serve

We conduct business liquidations across a wide range of industries, including:

  • Manufacturing and industrial facilities
  • Warehouses and distribution centers
  • Construction, contracting, and rental companies
  • Restaurants, hospitality, and food service
  • Retail and wholesale operations
  • Medical, laboratory, and technical environments
  • Transportation fleets and vehicle assets

No two liquidations are identical. Our process adapts to the assets, industry, and urgency involved.


Why Consignors Choose AJ Willner Auctions

Consignors trust AJ Willner Auctions because we deliver:

  • Proven results backed by decades of liquidation experience
  • Transparent reporting and settlement
  • Aggressive national marketing exposure
  • Compliance-focused execution suitable for fiduciary and advisory environments
  • Discretion and professionalism during sensitive transitions

Our role is to act as a trusted liquidation partner, not just an auction provider.


A Structured, Defensible Liquidation Process

Our liquidation methodology is designed to meet the expectations of business owners, lenders, attorneys, and financial professionals:

  1. Asset review and liquidation feasibility analysis
  2. Market-driven auction strategy development
  3. Professional preparation and marketing
  4. Competitive auction execution
  5. Detailed post-sale reconciliation and settlement

This disciplined approach ensures maximum market exposure, defensible outcomes, and timely cash conversion.


Confidential Consultation

If you are considering a business liquidation auction, we invite you to speak with us directly. All inquiries are handled confidentially.  Contact AJ Willner Auctions today to discuss your assets, timeline, and objectives with an experienced liquidation professional.

Business Liquidations

​Should you or your company, require liquidation services, contact us today for a confidential discussion.

Office: (908) 789-9999  |  questions@ajwillner.com

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