Professional Auction & Liquidation Services for Commercial Assets
A.J. Willner Auctions provides comprehensive auction and liquidation services for commercial and industrial assets nationwide. Our firm operates a purpose-built auction platform designed specifically for business liquidations, insolvency proceedings, and complex asset dispositions—supporting business owners, lenders, attorneys, and fiduciaries at every stage of the process.
For nearly 100 years, we have served bankruptcy trustees, lenders, attorneys, government agencies, and business owners requiring documented results, disciplined execution, and timely monetization. Our process emphasizes valuation integrity, compliance, and market-based outcomes—while leveraging competitive bidding to accelerate liquidity and maximize recovery.
Why A.J. Willner Auctions
Established in 1925 with continuous operation
Extensive experience with court-ordered, lender-directed, and voluntary sales
In-house appraisal, marketing, and auction execution teams
Regional and national buyer reach
Online, webcast, and onsite auction formats tailored to each assignment
We are frequently retained when timelines are compressed, oversight is required, and results must be defensible.
Who We Serve
Bankruptcy Trustees & Legal Professionals
We understand the fiduciary responsibilities associated with court-supervised asset disposition. Our team provides:
Documented valuation support
Transparent, auditable auction processes
Clear marketing and sale timelines
Detailed post-auction accounting and reporting
Our objective is to deliver market-based recoveries while reducing risk and administrative burden.
Business Owners & Corporate Sellers
For owners seeking an orderly wind-down, consolidation, or asset divestment, we provide:
Efficient monetization of surplus or operating assets
Broad buyer exposure beyond traditional sales channels
Defined timelines and structured execution
Minimal operational disruption
Our role is to convert assets into cash quickly and professionally.
Assets & Industries Served
We regularly manage the sale of:
Industrial and manufacturing machinery
CNC, fabrication, and production equipment
Warehouse, logistics, and material handling assets
Vehicles, fleets, trailers, and rolling stock
Retail, restaurant, and hospitality equipment
Inventory, tooling, and surplus assets
Complete business liquidations
Each engagement is evaluated individually to determine the optimal disposition strategy.
Sale Structures & Engagement Models
We offer flexible sale structures based on asset type, market conditions, and client objectives.
Commission-Based Auctions
A transparent process designed to establish true market value through competitive bidding.
Minimum Guarantee / Shared-Risk Structures
Available in select cases to provide recovery thresholds while preserving upside potential.
Cash Purchase & Private Sale Options
Utilized when speed, certainty, or confidentiality is the primary objective.
We recommend the structure that best aligns with fiduciary duties and financial goals.
Auction Formats
Formats are selected to balance exposure, efficiency, and buyer accessibility.
Our Process
Unlike general auction firms, AJ Willner Auctions operates a purpose-built liquidation process developed specifically for commercial and industrial environments. Our systems address asset control, logistics, buyer qualification, pickup scheduling, and reporting—ensuring efficient execution and defensible outcomes. Every auction follows a documented, end-to-end methodology:
Initial consultation and asset review
Valuation and disposition planning
Strategic buyer targeting and marketing
Inventory, photography, and cataloging
Inspections, registration, and buyer support
Auction execution and sale management
Removal coordination and site access
Final accounting and proceeds disbursement
Clients receive clear communication and reporting at every stage.
Why Auctions Deliver Results
A professionally managed auction:
Establishes market-driven pricing
Expands buyer participation beyond local networks
Accelerates liquidity compared to private sales
Produces transparent and defensible outcomes
Eliminates prolonged negotiations
When executed correctly, auctions are both efficient and accountable.
Experience You Can Rely On
Founded in 1925, A.J. Willner Auctions is among the most established commercial auction firms in the region. Our longevity reflects consistent execution, regulatory awareness, and institutional trust.
We are retained not simply to sell assets—but to manage complex dispositions with professionalism and control.
Schedule a Consultation
Phone: (908) 789-9999
Email: questions@ajwillner.com
- Timed Online Auction Ends
- Apr 1 @ 11:00am EDT
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Court Ordered Auction re: DiNaso Building Supply Hyster 80 Fortis 7,600lb Cap. Turbo Diesel Forklift Hyster 50 Fortis 4,700lb Cap. Diesel Forklift (Non-Operational) 2017 Cormach 30000 WB65, Mounted on 2020 Freightliner 114SD 2015 PM PowerLift 74' Crane, Mounted on 2016 Volvo VHD Auction Format: Timed Online Auction
- Timed Online Auction Ends
- Apr 2 @ 11:00am EDT
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Inventory Liquidation Auction A large offering of consumer merchandise, retail overstock, and brand-name cosmetics presented in bulk reseller lots. Nearly 200 auction lots including household goods, décor, outdoor products, fitness equipment, and over 50,000 units of brand-name beauty products, primarily from CoverGirl. Many lots are packaged in case quantities and pallet groupings, ideal for secondary market buyers and wholesale resellers. Featured Merchandise Brand-Name Cosmetics – mineral powders, foundations, Simply Ageless products Home & Décor – decorative lamps, signs, candle holders, holiday décor Kitchen & Household – bakeware, detergents, organizers Outdoor & Leisure – folding bungee chairs, utility wagons, portable grills Fitness Equipment – stationary exercise bikes, yoga accessories Consumer Electronics & Accessories – speakers, sunglasses, electronics Baby & Children’s Items – teething toys and accessories General Merchandise & Retail Overstock – coffee pods, fabric rolls, assorted goods Auction Format: Timed Online Auction
- Timed Online Auction Ends
- Apr 7 @ 11:00am EDT
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Court Ordered Auction re: Jersey Cyclone Brewing Company All American Automatic Can Sealer GW Kent Air-Matic Capping Machine Mori-Tem 6-Tap Bottle Filler Brewmation Automated Brewery Control System Cascade 3-Head Semi-Automatic Keg Washer Hobart Advansys Glasswasher Pro Chiller ChillStar Glycol Chiller RMS Grain Mill, Roll Grinder Stout Tanks Conical Fermenters, 2 BBL to 15 BBL 5 BBL Brew Kettles 5 BBL Insulated Mash Turn Tank 10 BBL Hot Liquor Tank Merchandising Coolers by Bev-Air, Avantco & Atosa Bally Walk-In Box Stainless Steel Work Tables Jockey Boxes Bar Fixtures & Tasting Room Furniture Crown 2,000 lbs. Capacity Stacker Pallet Racking & Material Handling Equipment Auction Format: Timed Online Auction
- Timed Online Auction Ends
- Apr 8 @ 11:00am EDT
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Consumer Goods Inventory Auction Defunct Online Retailer of Name Brand Consumer Electronics, Housewares & Clothing Hi-Lites: Vitamix Professional Series 750 Blenders Ninja Foodi 8-in1 Digital Air Fryers Shark AI Robot Vacuums JBL Tune Wireless Earbuds Netgear Nighthawk RAX40 WiFi Routers Midland Radio Weather Alert Radio, Alarm Clocks Nintendo Switch Super Mario & PokAmon Games PlayStation 4 & 5 NBA 2K23 Games Nike Athletic Clothing & Socks Elgato Stream Deck Mini's Sun Joe 24V Compact Turbine Jet Leaf Blowers Accutime Marvel Spiderman Touch Screen Watches & Much More.
- Timed Online Auction Ends
- Apr 22 @ 11:00am EDT
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By Order of the New Jersey Superior Court Prime Residential Opportunity in One of Bergen County's Most Sought After Communities Fully reimagined Colonial (rebuilt 2022) featuring 5 bedrooms and 4.5 designer bathrooms, including two luxurious King & Queen ensuite retreats with steam shower, jacuzzi tub, bench seating, and dual walk in closets. Bright, elegant interior with custom hardwood floors, LED lighting, Andersen windows, high ceilings, and gas fireplace. Beautiful fenced backyard oasis featuring fruit trees, a bi-level stone patio, new deck, and sprinkler system—perfect for outdoor entertaining. Located in a quiet residential neighborhood close to top-rated Cresskill schools and local parks. Convenient access to major Bergen County roadways, shopping, dining, Property Address: 21 Cedar St, Cresskill Borough, Bergen County, NJ 07626 Auctioneer's Note: There are no preview dates. Do not disturb the residents, preview the house from the road. Timed Online Auction Ends: Wednesday, April 22, 2026, 11 am
- Apr 23 @ 11:00am EDT
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Court Ordered Auction - Aytek Rugs | Fine Handmade & Oriental Area Rugs AJ Willner Auctions is pleased to present a comprehensive auction of fine handmade and decorative area rugs, originating from the inventory of Aytek Rugs, a Northern New Jersey–based rug specialist known for its focus on authentic, hand-crafted Oriental rugs. Aytek Rugs has built its business around sourcing and offering hand-knotted and hand-woven rugs crafted from natural wool and silk, with an emphasis on traditional weaving techniques, regional authenticity, and one-of-a-kind designs. This auction reflects that specialization, featuring a broad cross-section of traditional, tribal, and transitional rugs suitable for both classic and contemporary interiors. The inventory includes a wide variety of: Persian and Iranian rugs, including Heriz and related regional styles Turkish and Anatolian rugs, including Kazak and Super Kazak designs Silk and wool rugs, including fine Bursa silk examples Geometric, medallion, and decorative patterns Room-size to oversized rugs, appropriate for residential, commercial, and design installations All rugs are offered individually and cataloged with dimensions and country of origin noted where available. This auction presents an excellent opportunity for dealers, interior designers, collectors, and resellers to acquire handmade rugs with established retail provenance at auction pricing. Auctioneer's Note: Shipping available. We will ship any rug, anywhere within the continental US for $100.
- Timed Online Auction Ends
- Apr 29 @ 11:00am EDT
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Bankruptcy Auction re: Mystical Stars, LLC, f/k/a Arya International, Inc Case No. 24-18290 Auction Postponed - New Date April 29th, 2026 1571 Route 46 East, Parsippany, NJ A 15,624+/- SF Commercial Retail Building with High Visibility on Route 46. Strategically positioned along one of Morris County’s primary east-west corridors, this property offers outstanding frontage, strong daily traffic counts, and immediate access to Routes 80, 287, and 280. Ideal for owner-users, investors, or redevelopment. 2-Story plus lower level commercial multi-tenanted building configured with 7 units on 1.81+/- Acres B-2 zoning, offering excellent flexibility for retail, service, or mixed use. High Traffic Corridor with an average daily traffic volume of, 25,000+/- vehicles per day. Property Previews: TBA Auction Format: Online Auction Bidding Opens: Monday, April 27th, 2026 @ 11AM Bidding Closes: Wednesday, April 29th, 2026 @ 11AM Auctioneer's Notes: These properties are part of a Larger Bankruptcy Auction which includes several Parsippany, NJ residential properties and & (3) Parcels of Vacant Commercial Land located in: Parsippany, NJ, Lehighton, PA & Savannah, GA. This auction is held in conjunction with Max Spann Real Estate & Auction Co. All bidding will take place through the Max Spann bidding platform.
- Timed Online Auction Ends
- Apr 29 @ 11:00am EDT
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Bankruptcy Court Ordered Auction re: Mystical Stars, LLC, f/k/a Arya International, Inc Case No. 24-18290 A 3-Bedroom Hunting Ridge Townhouse 90 Crown Point Road, Parsippany, NJ (Block: 698.05 Lot: 90) A 1,900+/- Square Foot, 3 Bedroom, 2-1/2 Bath, Townhouse. Located within the Hunting Ridge Townhouse Development
- Timed Online Auction Ends
- Apr 29 @ 1:00pm EDT
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Bankruptcy Auction re: Mystical Stars, LLC, f/k/a Arya International, Inc Case No. 24-18290 Auction Postponed - New Date April 29th, 2026 1571 Route 46 East, Parsippany, NJ A 15,624+/- SF Commercial Retail Building with High Visibility on Route 46. Strategically positioned along one of Morris County’s primary east-west corridors, this property offers outstanding frontage, strong daily traffic counts, and immediate access to Routes 80, 287, and 280. Ideal for owner-users, investors, or redevelopment. 2-Story plus lower level commercial multi-tenanted building configured with 7 units on 1.81+/- Acres B-2 zoning, offering excellent flexibility for retail, service, or mixed use. High Traffic Corridor with an average daily traffic volume of, 25,000+/- vehicles per day. Property Previews: 12 to 2PM on Wednesday, April 8th & Wednesday, April 15th Auction Format: Online Auction Bidding Opens: Monday, April 27th, 2026 @ 11AM Bidding Closes: Wednesday, April 29th, 2026 @ 1PM Auctioneer's Notes: These properties are part of a Larger Bankruptcy Auction which includes several Parsippany, NJ residential properties and & (3) Parcels of Vacant Commercial Land located in: Parsippany, NJ, Lehighton, PA & Savannah, GA. This auction is held in conjunction with Max Spann Real Estate & Auction Co. All bidding will take place through the Max Spann bidding platform.
